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A Checklist For The

Perfect Contact Form

1

Add labels above fields

A lesser known but proven method to raise conversion rate.

2

Make phone number optional

Not all users want to provide their phone number but you can a/b test this to confirm.

3

Less form fields = better UX

Fewer form fields contributes to a higher conversion rate.

4

Design for Mobile First

More users go onlive via mobile and Google is using mobile first indexing more frequently.

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5

Use Google Captcha V3

This version is free (under 1 million requests) and doesn't require additional steps for the user.

6

More Forms = More Conversions

Add different types of forms to your site to enhance your opportunity for conversions.

7

Keep Form to One Column

This keeps your form simple and leaves less room for mistakes from the user.

8

Use a strong button CTA

Stay away from terms like "SUBMIT" and instead use something like "SEND MESSAGE."

9

Refrain from "clear fields" button

A reset button can be accidentally clicked and potentially decrease conversions.